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Beautiful Nonsense was started in 2016 as an idea between Brendan Cunningham and Nick Martinelli to collaborate on art and fashion, but in an unconventional way that was so nonsensical, it was beautiful. After juggling ideas, Brendan and Nick realized that they shared a love for hats, and wanted to figure out a way to incorporate their creative style into each one. Each hat was hand stitched, allowing for no two hats to look exactly alike.
Word quickly spread around New York, Boston, and Philadelphia about the brand, with enough buzz to catch the eyes of Barney’s and Colette (RIP) buyers.
Hats: Brendan Cunningham & Nick Martinelli
Lookbook Photographer & Creative Direction: Talia Collis
Product Shot Photographer: Brendan Cunningham
Stadium Photographer: Alex Hodor-Lee